Every blogger should definitely consider developing a Pinterest marketing strategy to build traffic from the Pinterest platform. Having an active presence on Pinterest as a blogger can make a huge difference in traffic and exposure to your site. People go to Pinterest when they are looking for specific information or to get inspired.
In this post, I will show you a Pinterest marketing strategy for bloggers that is perfect to get started with on Pinterest, and how you can stay consistent with it. The strategy is based on that you’re producing 1 content piece every month. You can scale it up if you’re publishing more than that.
Don’t worry, there are tools and services out there that help you get this done quickly and easily. Also, at the end of this post, there is a step-by-step checklist of the workflow. Download it, and use it to make it even easier to get your Pinterest efforts done every month.
Ok, let’s dive right in.
Pinterest is a social media platform where people can create their own pins on one or several boards. You can create several boards relevant to different topics, and pin relevant pins to them. Pinterest makes it really easy to share other people’s pins too.
Pinterest is all about fresh content. Their algorithm will reward those who are creating fresh new content on a consistent basis. That is indeed what you should be striving for
If you’re new to Pinterest, step 1 is to create an account. You’ll need a business account when using Pinterest for marketing and promotional purposes. This is because you need to connect it to your own website and gain access to the analytics part of it. Anyway, since this post is about Pinterest marketing strategy I won’t be going through how you can set up an account with Pinterest. Just google the term “How to set up a business account on Pinterest” and you should be good!
So, once you’re set up with your account, it’s time to start structuring your account and creating some boards. Among 10-30 boards that are relevant to your blog topics should be ok.
At The Marketing Onion blog, we write about digital marketing and productivity-related topics. Here’s what our Pinterest account looks like.
As you can see, our board portfolio covers several different topics within our main niche.
When creating your boards you need to give them a name and a description. Now, keyword research becomes very important when doing this. Write your board titles and descriptions based on what people are searching for on Pinterest. You want to optimize your chances actually to get found by Pinterest users, so do your keyword research.
Watch the video at the end of this post if you want to learn how to do proper keyword research for your Pinterest marketing strategy.
You should consider creating a featured image for your boards as well. This will make your account look nice and organized.
Upload a personal profile picture to make your account more personal. In addition, you should have a call to action in your description.
Pin creation is a crucial part of every Pinterest marketing strategy. You can either do this yourself or hire someone else to do it. I typically do it myself by blocking out an hour or two at the end of every month to create pins for the upcoming month (based on my planned content) and schedule them for publication. Then I forget it for 4 weeks until it’s time to schedule new pins again. Follow along and I’ll show you how to do this.
Either way, make sure that you change it up a bit. You don’t want to make your pins too alike. As mentioned, Pinterest rewards new, fresh and unique content, and you want to secure that your account presents itself accordingly. Use different colors, backgrounds, and text. Especially if you’re making pins to promote the same blog post or content piece.
Here’s how I go about creating my pins.
Using Canva for pin creation
Every time I have written a new blog post, I go to Canva and start creating 3-8 new pins related to that post. They are all different. Then I download them to a folder ready to be uploaded to Tailwind, which is the software I use for scheduling pins. More on that later.
I highly recommend that you create a pin template project in Canva. This way, you can just make some changes in text and colors. Here’s how you do it.
- Go to Canva.com and create a Canva account if you don’t have one
- Type “Pinterest Pin” in the search field
- Click on a template that suits your preferences.
Ok, you just created a new Canva project. This is a Pinterest pin in its correct format.
Now start playing with it. Canva is a very user-friendly program with a drag-and-drop interface, so you’ll figure out how to add text, colors, and backgrounds fast. That’s all you need to create pins.
When you’re ready to start editing you should see something like this:
This is the Canva project user interface. Start making some pins and save the project as a template pin project in your Canva profile. When it’s time to create more pins in the future you can just copy them and start making changes. Here’s what my template project looks like:
As you can see, I have over 20 pins to choose from when I’m making new ones. Saves me a ton of time. All I have to do is change the text and maybe some colors and background and I’m good to go.
Now, download your pins as .jpg by clicking on the “share” button at the top right. You can choose which pins you want to download. Just uncheck the ones you don’t want.
If you download more than one pin, probably (3-8 as mentioned above) you’ll have to unzip a file. Place it in your pin folder and extract the zip file.
Your pins are now ready to be uploaded to Pinterest. You can publish them directly through Pinterest, or use a scheduler like Tailwind. I highly recommend Tailwind for this. It saves you a ton of time and is definitely worth the small monthly fee.
You can read more about Tailwind here
Now it’s time to publish your pins. Tailwind will ask you for a title and a description of all of your pins. This should also be based on keyword research. find out what people are searching for and include the words in your descriptions and title. You have 500 words available in your pin description. try to use them all, with as many keywords as possible. You should include 3-5 hashtags as well. It can be a smart move to make your hashtag the exact keywords you are targeting.
Now set a publication time for all your pins, and you’re done. Now, it is important that you schedule one different pin to each relevant board, with a day or two in between.
You may share the same pin to several boards but be careful doing this. Make sure you control how much of the same content you use across your boards. Furthermore, you should schedule reshares from other accounts as well. Tailwind makes this really easy for you. If you schedule 5-10 posts from other Pinterest accounts, you’re able to pin 2-5 pins a day when starting out with your Pinterest marketing strategy. This will give you approximately 60 – 150 new pins every month and should be enough to get you some results within the first months of doing this.
The key to Pinterest is to stay consistent with your posting. Post new, fresh, and quality pins on a consistent basis, including some idea pins as well, and you will see results.
Ideapins are Pinterest story pins. These pins typically get more exposure because they’re more responsive and better match the uniqueness of the idea behind it. Ideapins should be a part of your Pinterest marketing strategy.
This will give you at least 1 pin a day
Protip: The very first pin you pin to your boards should be pinned directly from your blog post or content page. This can be done by using a plugin like social warfare. It is a free plugin but I highly recommend the pro version.
Now, let’s take a closer look at Tailwind.
Tailwind is a powerful scheduler for Pinterest and Instagram with lots of powerful features including:
You can publish and schedule pins directly within Pinterest, but I highly recommend Tailwind for scheduling and planning out your pins. It’s a highly responsive and user-friendly interface, and it gives you a neat and clean overview of your pinning plan forward in time. It helps you stay organized and in control of your pinning efforts.
In addition, Tailwind suggests optimal times to post through their smart scheduler. They analyze and learn from your pin’s impressions and other behavior, and suggest optimal posting times and dates for pins on your account to optimize exposure.
You can even create your pins inside of Tailwind very quickly and easily. because it integrates so well with your Pinterest account, you are scheduling new, fresh pins in a matter of a few clicks. Here’s how it works:
Inside the create feature of Tailwind, you are prompted to upload your own image or search for a stock photo. For the purpose of this post, I just did a search for a landscape stock photo and clicked on an image that I liked.
Tailwind is now generating beautiful pin designs for you, of course in the right format. All you need to do is change up the text, add more text, or change some colors if you want. Here are the suggestions Tailwind gave me in my demo try:
I went for the second suggestion and was taken further to the editor. Notice how easy it is to navigate
I edited the text from “YHour title here” to “edited text” in just a second. The side panels lets you edit the pins they way you want them. When your satisfied with your pin, select the image and go to schedule.
Now you’re ready to give your pin a title and a description. The same strategy mentioned above using Canva still applies here. You should create 3-8 pins for the content piece you want to promote.
In this example, we are only managing one pin, but if you have more than one pin they are listed on top of each other. You can now add titles, descriptions, and URL destinations on all of them simultaneously.
When you get this far, you just need to do a few more things before you can leave the rest to Tailwind.
- Do keyword research and select 2-5 relevant keywords.
- Add a title and a description based on your keywords, with 3-5 hashtags
- Select which boards you want them to be scheduled to
- Select what time you want the pins to be scheduled
Another great feature of Tailwind is Tailwind communities, former Tailwind tribes. Tailwind communities allow you to add pins to a community so that you can get re-shares from other Pinterest users, within your niche.
You can see how many pins you have shared, how many of your pins others have shared, and which Pinterest accounts have shared them as well.
I strongly recommend that you browse through the Tailwind communities and start joining 3-5 communities to start with. Read the guidelines and familiarize yourself with the rules of each community before you join. Share some pins from the community to your own boards, and pin some of your own pins to the community. You give what you take is often the baseline in the guidelines.
This feature alone is in my opinion worth getting Tailwind. it is a great way to get more exposure, get more re-pins, and more monthly views. This leads to more outbound clicks and more visitors to your website.
Read more about Tailwind communities here
So there you have it. A Pinterest marketing strategy that will help you get more traffic from Pinterest. Sign up for the Pinterest marketing strategy checklist in the form below, and I’ll send it to you right away!
Do you know of any other good ways to use Pinterest for driving traffic to your blog? Let me know in the comment. Cheers!